The London Bass Guitar Show 2016

Iconic British guitar string manufacturer and distributor Rotosound, is bringing its full range of string products and giving away a bass guitar at the forthcoming London Bass Guitar Show, taking place at Olympia from 12th-13th March 2016.

The bass will be part of a prize draw for customers who get one entry with every set of Rotosound strings bought from the firm’s stand (E2). So they can enter as many times as they want. All they have to do is bring their purchased string set and provide their email address for a chance to win the bass. The winner will be announced after the show.

Rotosound will have its full range of bass strings available on the booth including its ground-breaking Swing Bass 66 set, co-designed in the sixties with John Entwistle of The Who; Funkmasters –  which were developed with Level 42’s Mark King –  plus its Solo Bass 55 steel bass strings with linea pressure-wound finish and also its Nexus black polymer coated set, among others.

“We love coming to the Bass Show because it is a great chance to meet our customers, show them new products and demo all our strings.,” said Rotosound chairman, Jason How. “You can spend a lot of time talking about how good your products are but ultimately, particularly with strings, you need players to try them, feel them and hear the difference that only we bring from nearly sixty years of continuous manufacturing and development alongside some of rock’s music greatest bassists.”

Visitors to the stand will be able to hear the difference Rotosound strings make with demonstrations by bassist Alex Lofoco, who will be playing on the booth (E2) at designated times throughout the day – 10.45am; 1.45pm and 4.45pm.

(from Guitar Interactive Magazine –

Alex performing at EMG pickups booth during NAMM 2016

Demo/Performance NAMM 2016 at the EMG Pickups booth.

Alex will be performing at the EMG Pickups booth on Saturday 23rd January during Winter NAMM 2016.

NAMM, the National Association of Music Merchants (NAMM), commonly called NAMM in reference to the organization’s popular NAMM trade shows, serves as a hub for people wanting to seek out the newest innovations in musical products, recording technology, sound and lighting. NAMM’s activities and programs are designed to promote music making to people of all ages.


Masterclass at the Musicians institute

Alex Lofoco Masterclass at the Musicians Institute in Hollywood – Los Angeles. Alex is going to hold an Open Class and Clinic at the most rocking music college on the West Coast.
Alex’s clinic will focus on advanced bass techniques, tone and intonation, solo bass concepts, gear and groove. It is sposored by Rotosound strings and Peterson tuners.


Founded in the heart of Hollywood in 1977, Musicians Institute (MI) is a College of Contemporary Music built on the idea that musicians should teach—and learn from—other musicians in a creative, supportive environment.

To match the ever-changing music and entertainment landscape of the 21st Century, Musicians Institute has reorganized all its programs into a streamlined, integrated College of Contemporary Music. The School of Performance Studies includes programs for Bass, Drums, Guitar, Keyboard Technology and Vocals; while the School of Entertainment Industry Studies offers programs for Audio Engineering, Guitar Craft, Independent Artist and Music Business. With over three decades of experience, MI is constantly developing new educational and career development initiatives to serve a global music community.

Bass Clinic & OC witih Alex Lofoco on June 3

Laurus Fretwraps launched at Frankfurt Musikmesse 2013


American music products manufacturer Gruv Gear announces a new licensing agreement with Laurus, a premium Italian builder of handcrafted bass guitars based in Vicenza, Italy. The two companies are launching Laurus FretWraps, a co-branded version of Gruv Gear’s very popular string dampening accessory, which will be included in every new Laurus custom bass.

Gruv Gear and Laurus already have some mutual artist endorsers in their rosters, Italian bassists Alex Lofoco and Federico Malaman. Alex recently led a clinic tour in Europe for Laurus that also featured his use of the FretWraps.


Alex Clinic Tour in March


Alex’s clinic tour March in collaboration with Laurus basses and Rotosound strings. The clinic tour will start in London and stretch over in Italy visiting music stores and Academy of Music and Sound music schools.

The clinics will be focussed on bass techniques, gear and tone. A Q&A session will also be a relevant part of the mastarclass in which Alex will share as much educational content as possible with the attendees.



Alex Lofoco Bass Clinic Tour