Laurus Fretwraps launched at Frankfurt Musikmesse 2013


American music products manufacturer Gruv Gear announces a new licensing agreement with Laurus, a premium Italian builder of handcrafted bass guitars based in Vicenza, Italy. The two companies are launching Laurus FretWraps, a co-branded version of Gruv Gear’s very popular string dampening accessory, which will be included in every new Laurus custom bass.

Gruv Gear and Laurus already have some mutual artist endorsers in their rosters, Italian bassists Alex Lofoco and Federico Malaman. Alex recently led a clinic tour in Europe for Laurus that also featured his use of the FretWraps.


Alex Clinic Tour in March


Alex’s clinic tour March in collaboration with Laurus basses and Rotosound strings. The clinic tour will start in London and stretch over in Italy visiting music stores and Academy of Music and Sound music schools.

The clinics will be focussed on bass techniques, gear and tone. A Q&A session will also be a relevant part of the mastarclass in which Alex will share as much educational content as possible with the attendees.



Alex Lofoco Bass Clinic Tour